The Magic Ingredient Behind Beloved Food Brands

Lionel has lived and breathed FoodFlo his whole life. He’s worked in almost every part of the business from the factory floor to the executive team. As CEO, he is focussed on leading a one-team approach toward outstanding service and quality ingredients that customers have come to expect from FoodFlo. As a strategic thinker, he’s always looking ahead to understand how FoodFlo can best serve our customers with a whole life approach.

John founded FoodFlo all the way back in 1975. Needing a business to sustain his growing family, he first started manufacturing icing sugar in Palmerston North. There may have been varying product capabilities and locations along the way, but FoodFlo is now a recognised and highly regarded food ingredient partner to many worldwide food brands. John is still deeply involved in the business at strategic management level.

Dale is based in Melbourne and leads our sales team with extensive experience in the FMCG sector. Dale is approachable and always ready to listen. He works closely with customers and our internal team to deliver ingredient solutions that meet all aspects of project briefs. Most importantly though, his collaborative approach facilitates the creation of products that are winners with customers on the shelves.

Sarah is a Chartered Accountant tasked with ensuring FoodFlo’s strong, long-term financial position. Through responsible financial management, Sarah provides assurance to both large multinational organisations, and smaller Australasian businesses that FoodFlo is a trusted organisation to do business with.

If you've ever called FoodFlo and thought, "wow that lady was friendly", the chances are that you spoke to Jeanie. Handling all-things customer focused, Jeanie is the first point of contact for enquiries and support, as well as coordinating orders. Her close relationship with customers, alongside her creative flair and lateral thinking make Jeanie the true secret ingredient behind our marketing function. 

Samantha has been with FoodFlo for six years now and has an in-depth knowledge of the manufacturing processes and procedures in the business. Her strengths are in her ability to pull the team together and continuously juggle the schedule to ensure all customers’ deliveries are on time, every time.  

Rahul came to FoodFlo soon after completing a PhD in Food Technology at the Auckland Institute of Technology (AIT).  He leads the NPD team to deliver requests for new ingredient innovation and technical documentation to customers. Rahul’s knowledge of food science and his better-every-day ethos means customer requests are delivered more efficiently so projects move at the pace our customers require for their success.

Nishu has more than 15+ years’ experience in technical laboratory and quality roles, as well as a Bachelor’s honours Degree in Biochemistry and a Graduate Diploma in Biotechnology. Her analytical skills and expertise in testing and quality procedures ensures that all ingredients that leave our facility meet strict standards. She is instrumental in overseeing various audits that attest to FoodFlo’s excellent heath and food safety records, and more specific certifications as required.

Jairo joined FoodFlo from another beloved food manufacturer in New Zealand - Pics. He has a wealth of engineering management experience. Since starting at FoodFlo he has taken a more strategic approach to repairs, maintenance and renewals that will ensure continuity and quality of supply.